IMS Retail is the only agency 100% dedicated to the provision of outsourced sales and marketing services for retail companies. Our specialization lies across such sectors as grocery, audio-video, DIY, pharmaceutical, mobile, fashion etc. and we use retail marketing best practices from Russia and abroad.

We have solutions from strategy to shelf and we offer our partners a wide range of products across the following service areas:

• Personnel Outsourcing
• Assortment & Pricing
• Promotion
• Marketing Research
• Retail Consulting
• Training

IMS Retail has pioneered several key products within the Russian market including category merchandising program. At the same time the business is constantly looking to bring knowledge and best practice from abroad via its strategic alliances with specialist retail consultancies from more developed markets.

The primary focus of IMS Retail can be summed up in the following way: to drive more customers to visit the stores of our partners and once they are there to ensure that they always return and spend more every time they do.

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• Personnel Outsourcing:

  Are you having difficulties finding personnel to staff your stores?
  Hiring, training and managing employees to oversee your network are major expenses. IMS Retail will help you to outsource store personnel to support your current staff and saving you both time and money. Whether several days a week or one afternoon a month our well-trained staff (merchandisers, consultants and other specialists) can reduce your costs, improve your productivity and as a result increase your profits.

• Assortment & Pricing:

  Managing your categories as strategic business units is a proven way of achieving growth in your revenues and profits. IMS Retail is helping retailers to optimize their assortments, analyze pricing policy and manage their shelves more effectively via implementation and in-store maintenance of plan-o-grams.

• Market Research:

  IMS Retail Market Research can help your business identify, measure and, if necessary, improve every relevant aspect of the store performance, whether it concerns operation or environment, and then assess the effect of the measures you have taken when you conduct this research again. IMS Retail researches are specially designed for retail companies and include mystery customer, consumer behavioral and customer satisfaction programs. We will be happy to provide you with effective solutions across all areas of your interest.

• Promotions:

  More and more retailers are taking the view that retail environments need to be more than just products on shelves. An increasing emphasis is being placed on enhancing the customer shopping experience and one way to achieve this is through innovative promotion activity in store. To ensure your success we leave nothing to chance. We have very powerful techniques that will turn new comers into your loyal customers. IMS Retail utilizes retail marketing best practices from Russia and abroad to improve overall store performance for our clients. The primary focus of our team can be summed up in the following way: to drive more customers to visit your store and once they are there to ensure that they always return and spend more every time they do. We offer hundreds of combinations of hands-on experience with fresh new concepts for insuring the maximum bottom line result.

• Training:

  Training people within your team is vital to ensure the effectiveness of everyone. Further coaching is one of the key skills for everyone in retail. Also giving effective feedback on individual’s performance is the best way to get the most out of your team and to ensure you provide excellent customer service. IMS Retail provides effective training solutions designed specifically for each level of personnel of your company.